It’s pretty simple and as harsh as it sounds, you need to put some effort in. When filling out profiles or submitting information to online or printed profiles, take the opportunity to make yourself stand out. The goal of getting new customers is a competitive one and you have to utilize every tool and advantage you can. I find myself attracted to profiles where I see someone’s personality and feel a connection to them.
Don’t just say “I sell products.” Tell us why you joined or started the company, what you like about it, what you specialize in. Information like this helps us feel your passion and even points out things about your products or services that we may not know of. If you’re not really sure what to write, just free write a few sentences first, run it past a friend and then edit it. Read it as if you were the customer looking at your own business, how do you feel about it.
Most of us know of friends or family members that are pretty good at this, and even the company asking you for the information may be able to help so take advantage of it and do your best to provide as much information as possible because you only have one shot at a first impression.
Facebook Events, if you are a business with a Facebook page (and if you don’t have one, you need to read “Why Do I Need a Facebook Page?”) you should be utilizing a very under used tool, the “Events”. Why you ask, because you think that maybe just posting your events as they approach is all you need to do, right? Wrong. What good is it to post your event and then have it fall down the wall as you create other posts, or maybe you pin it to the top so that it always shows, not bad, but still not as effective. HOWEVER, by creating the event, users learn to subscribe so that they are always notified of things that you are hosting. Could be an actual event, a sale or special opportunity, but whatever it is, as you create your list of events, subscribers will be notified automatically. Another benefit is that anyone can scroll through your events and see what you have upcoming so they can plan, share with their friends and talk about it as it happens. This digital word of mouth is priceless. So what are you waiting for, get started NOW!
Update: Funny how this happened the very NEXT DAY! I was going through my Facebook feed and someone posted a flyer of their upcoming event. You think, well that’s great you saw the event. Sure, but as of right now, I have moved past it and will probably forget all about it and the truth is I REALLY was interested in it. Why have I moved on? Because there was no action for me to quickly and easily save it. If the person/business would have created it as a Facebook Event, I could have saved it/joined it or put “maybe” on it and then as that event gets closer, I will be reminded that it’s coming up, or if I am wondering what is all going on this weekend, I can go to my Facebook page to upcoming events and see what there all is and choose what I’m in the mood for. Since there was no way for me to save this event because I was on my phone scrolling Facebook while I had a few minutes, I didn’t have a pen to write it down and didn’t really want to take the time to open my notes app and try to retype or copy and paste. Bottom line, you are seriously missing out on a lot of potential traffic and customers by not making things easier for them.
Are you in business to be successful? That’s why. There is no one way to market and reach your customers. Facebook has grown into one of the largest online “word of mouth” forums out there today. I’m sure you’ve seen it first hand, someone asking where to buy this or where to go for that or even the opposite, posting the best Iced Coffee, Chocolate Cake or Bargain they have ever found! Most will always tag or link to the place where they bought or had their experience. Why, because they are happy and want to share and I know that when I see something that also interests me, I’ll click that link to see where or what that place is.
It’s also a great way to promote your business. Maybe you have some great door buster sales going on in house, but if people aren’t going to your store, how are they going to find out about them? What if you have some big changes or incredible new products you want to display? Better yet, what if you have free tips, recipes or information that is useful to your customers? Facebook is a great tool to add to your business for marketing and advertising.
What if you don’t have anything to post? Well, that’s simply just not true. There is always SOMETHING to post, besides, posting is not about trying to sell to your customers. Nobody likes that or looks forward to that. Post your cupcake photo of the day (if you don’t know what that is click here to learn more) or share something about what you are seeing or doing. You have to provide something of value to customers like a life hack, tip, recipe, resource, joke, funny store etc. If people are following your page they like or are interested in what you do or sell so they want to see posts from you.
I could go on all day why Facebook is useful and helpful. Every business can use it best for their own purposes and goals but the fact is, you have to have one. You can get away with just 10 minutes a day to manage it whether that is you or someone you hire and the benefits will pay off more than you think.
Like this, post that, pin whatever, plus it, etc. The list is endless when it comes to what accounts are out there, what they all do, who they all reach and how to use them properly.
No need to panic or give yourself an anxiety attack. If you’re taking on social media by yourself just take it a step at a time. Pick one social media outlet such as Facebook or Instagram and start there. Set up your account, do a little research online, or ask a few friends and work on building just that one platform so you don’t get overwhelmed but also so you commit enough time to it. It’s no good to have a platform set up and then not dedicate enough to it. People follow you because they are interested in what you have to offer so they look forward to seeing your posts.
Not sure what to post? Think of your customer and why you have the product or service you do. As long as you are posting things that enhance your customer experience such as tips, information, resources, news, recipes, life hacks, jokes, funny stories etc, depending on your business you are adding value to your customer. It’s not all about sales and deals which of course are great but customers don’t want to be “sold to” every second of the day.
If you are not sure where to start and still looking for a little help we can do that. We do everything from basic consulting, setting up the accounts all the way to managing them for you, which also has its own level of management options.
Word of mouth is the BEST form of marketing and advertising and that’s what your social media tree is. It’s that simple. Posting online and keeping in front of customers and POTENTIAL customers has to be a main priority. I know it can seem overwhelming and a lot to do, but once you get a system or format down, you can really get all of your posting and blogging done within a half hour a day.
Since everyone uses social media differently it’s very important to work with several of the main apps like Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube. Start easy with just one or two and then slowly build off of that so that you don’t get overwhelmed but think of WHY we have these “social” media platforms, TO BE SOCIAL. Seems obvious but we do want to connect with friends, family and businesses that we take an interest in. We get virtual word of mouth on where to eat, where to shop, what’s cool, what’s funny and new places or things to explore and thats why businesses need to utilize social media apps, being easily tagged and linked to their customers.
Content? I’m going to always say the same thing. Vary it up and keep it interesting providing value to your customer via news, information, something funny, recipes or life hacks and maintain a consistent schedule at least a few times a week if you’re just getting started, for the best results.
Content matters! Are you posting your photos? Videos? Tips? Information? News? Sales? Why not??
If you’re a baker, post a photo a day of your treats, post recipes and even different flavor combinations. If you’re a landscaper, post pics of your before and after projects as well as tips about yard care and maintenance. HVAC services? post photos and tips on what to look for in their equipment for repairs or replacements and provide tips on how to maintain their home equipment for longer life.
I can’t tell you how many pages I come across like landscaping, resorts, jewelry…. all products and services that interest me, yet when I go to some of these pages I either see NO photos and a lot of text about how great they are, what a beautiful product or service they have (yet I can’t see because they haven’t posted an ACTUAL PHOTO) or maybe they do post photos but they are all blurry, hard to view and actually make their product look unappealing. I won’t even get started about posting nothing but photos of OTHER THINGS….. like your vacation, your dinner or news items. Why is that bad? It’s not if you do it occasionally because people do want to get to know you and you do want to share these things, but if they are following you because you sell jewelry, guess what…. they WANT TO SEE YOUR JEWELRY!!! I know this seems obviously, but trust me, it’s not. So how do you plan on reaching your customers and selling more if you’re not even showing your “stuff” to those that already said they were interested in seeing more?
I know it seems overwhelming but it’s really not that bad. So if you’re still not sure, contact us, we are here to help. It’s what we do.