Facebook Events, if you are a business with a Facebook page (and if you don’t have one, you need to read “Why Do I Need a Facebook Page?”) you should be utilizing a very under used tool, the “Events”. Why you ask, because you think that maybe just posting your events as they approach is all you need to do, right? Wrong. What good is it to post your event and then have it fall down the wall as you create other posts, or maybe you pin it to the top so that it always shows, not bad, but still not as effective. HOWEVER, by creating the event, users learn to subscribe so that they are always notified of things that you are hosting. Could be an actual event, a sale or special opportunity, but whatever it is, as you create your list of events, subscribers will be notified automatically. Another benefit is that anyone can scroll through your events and see what you have upcoming so they can plan, share with their friends and talk about it as it happens. This digital word of mouth is priceless. So what are you waiting for, get started NOW!
Update: Funny how this happened the very NEXT DAY! I was going through my Facebook feed and someone posted a flyer of their upcoming event. You think, well that’s great you saw the event. Sure, but as of right now, I have moved past it and will probably forget all about it and the truth is I REALLY was interested in it. Why have I moved on? Because there was no action for me to quickly and easily save it. If the person/business would have created it as a Facebook Event, I could have saved it/joined it or put “maybe” on it and then as that event gets closer, I will be reminded that it’s coming up, or if I am wondering what is all going on this weekend, I can go to my Facebook page to upcoming events and see what there all is and choose what I’m in the mood for. Since there was no way for me to save this event because I was on my phone scrolling Facebook while I had a few minutes, I didn’t have a pen to write it down and didn’t really want to take the time to open my notes app and try to retype or copy and paste. Bottom line, you are seriously missing out on a lot of potential traffic and customers by not making things easier for them.